The Brief

Create and produce a high-end brand launch for a new clothing label – the event should include a welcome reception, runway presentation, dinner and one epic party to celebrate.

ClientGods GiftYear2022Guests150LocationCheshireShare:


For this event, we had a very short lead time from the time of booking through to delivery. To meet deadlines and create this epic event, we had to work fast and smart. Our first challenge was to create the look and feel the client wanted within the pre-selected venue. We got to work and designed a high-end fashion set complete with a 12m catwalk, bespoke designed set including two giant LED screens and fully draped walls with high-tech sound and lighting systems. 

We transformed the already beautiful wedding venue into an urban club and followed this throughout the venue. The reception area would welcome guests with branded bars, step and repeat boards, fire lanterns, elegant furniture, and large prints of the models. 

With the venue set, we then worked on the show with our sensational models (Select Models) to choreograph and create a magical presentation. 

The focus was the product, so we decided to build a sleek pop-up shop complete with iPad ordering systems to allow guests to shop and pre order mid event. 


The event kicked off with a elegant Champagne reception and tray served canapes. Fire breathers wowed guests on arrival with a performance on entry. After the reception it was time to reveal the runway and welcome guests into the main space ready for show.


The catwalk show was a huge success, and all guests were super impressed with the looks on the runway. It was now time for more delicious food and to kick on with the party.


DJ Semtex played into the early hours in the Gods Gift Club created bespoke for the client.  



The event was a huge success, and the brand was launched in style. We loved creating this event and was very proud to see it all come together within such a short period of time.

Square Fish Events Ltd – Company No: 12920098.