The Brief

CPM International is an award winning, omnichannel, international outsourced sales agency. CPM have offices across the UK and Spain, based in Barcelona. The brief was to surprise their huge workforce with a Christmas gift, along with a message from the CEO, and have it delivered directly to their homes. CPM wanted something fun, engaging and a surprise to really make their team smile. It was important that the team felt appreciated, connected and could also share the experience with family and friends.

ClientCPM InternationalYear2020Guests1300Share:


With Covid dominating the world, we had to work fast, smart and ensure we applied all the necessary guidelines to keep everyone involved in this mass project, safe and well.

Our idea was to use our Boxspoke Engagement concept as the solution to the brief.

Our team got to work and sourced a selection of delicious gourmet treats, branded goodies and thoughtful keep sakes. Once we presented the options and selected our chosen gifts, we worked on how we could connect people and deliver the company message. We built a custom-made website with a message from the leadership team, then recorded and imbedded a video from the CEO. This was transferred onto a QR Christmas card and was included into the box. We also included party props and a company hashtag, so family and friends could share the fun and tag their experience across the CPM network.


Fulfilling such an order was a mammoth task. With Covid restrictions becoming increasingly tighter and Brexit around the corner, it only made the job even more challenging, however Square Fish Events do not stop until the job is done. Along with our fulfilment and shipping partner, we sent out every engagement box on time and successfully across the UK and Spain.

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The response from CPM and the team was phenomenal, everyone loved the engagement box concept and the gifts we had carefully and thoughtfully selected.

We had lots of comments about the website and CEO video message and staff said they felt it was such a personal touch, helping everyone feel connected.

Square Fish Events Ltd – Company No: 12920098.